Identify, Develop, and Monetize Your Intangible Assets

Jahani and Associates utilizes a proprietary Intangible Asset Methodology™ to help our clients identify, develop, and monetize their most valuable intangible assets. We recently led a Cornell Seminar on the same topic.

Intangible assets take work and time to develop into the premium commanding, goodwill driving assets that maximize value in capital raises, M&As, and other scenarios. Think about a platform with above-average user time spent in the technology per day. Such an intangible asset will command a premium, but only if its identified and measured. Being able to measure this intangible asset (people spending more time in your platform than others) is work in and of itself. Some technological sophistication is required.

Developing the intangible asset takes the longest time out of the three steps:

  1. Part 1: Identifying Intangibles in Ad Tech M&A Value
  2. Part 2: Developing Intangibles in Ad Tech M&A Value
  3. Part 3: Monetizing Intangibles in Ad Tech M&A Value

Sticking with the same example of time spent on a platform per day. The theoretical firm in question must determine why users are spending more time on their platform, and then they must find ways to increase the user’s positive experience inside this intangible asset. Does the user want more videos? More pictures? Will the user share more on your platform when the colors are brighter? All these questions require testing. They require a rigorous process of engineering and business acumen.

Developing intangibles inside the IAM™ is done with consideration those that generate the highest premium. This is always determined as part of the preceding identify phase. These two phases build on each other to empower the third and final phase – monetize.

Monetizing intangibles is done through investment banking scenarios. This can be done when bringing a company to market for an M&A, when performing investor relations for publicly traded companies, when raising capital from VCs, or a variety of other scenarios. This is when J&A takes its powerful, data-driven story to command a premium in the market place.

Identify, Develop, and Monetize Your Intangible Assets

Identify, Develop, and Monetize Your Intangible Assets

http://jahaniassociates.com/

# Tags: , , , ,

Joshua Jahani

Joshua is an energetic and passionate leader, technologist, and consultant with over 10 years of strategic planning, tactical centered implementation, and management consulting experience. Joshua utilizes proven qualitative and analytical skills driven by business objectives and up to date technology. He has spearheaded the movement towards rapid evolution and sustainable growth using rigorous profitability, ROI, and TCO analysis for organizations of all sizes. Working with exciting start ups in digital advertising or large Fortune 500 companies keeps him traveling all over the world. He graduated from Cornell University.

Schedule A Free Consultation

Morbi in sem quis dui placerat ornare. Pellentesque odio nisi, euismod in, pharetra a, ultricies in, diam.

* Required Field