In this article, we will briefly explain how to monetize intangibles. In the first two articles of this series, “Part I: Identifying Intangibles in Ad Tech M&A Value” and “Part 2: Developing Intangibles in Ad Tech M&A Value”, we specified how you, the business owner, can identify and develop your company’s most valuable intangible assets to […]
In this article, we will briefly explain how to develop intangibles. In our earlier article “Part 1: Identifying Intangibles in AdTech M&A Value”, we explored how you, as a business owner, can identify the intangible assets that make your company more valuable during the M&A process. After identification is complete, the next step is to […]
Identifying intangibles is the first article in the series of articles about intangible assets. Part 2: Developing Intangibles in Ad Tech M&A Value > Part 3: Monetizing Intangibles in Ad Tech M&A Value > What makes your company special, unique, or valuable? As a business owner, you will be asked this question countless times when […]
The rise of intangible assets is well under way. Since 1995 and the dot-com boom the value of firm has shifted off a company’s financial statements and into its intangible assets. The narrow definition of intangible assets by regulators and investors causes innovative companies to be consistently under-valued. This undervaluation exacerbates the difficulty innovators have […]
What are Company’s Strategic Assets? Company’s Strategic Assets sit at the intersection of tangible and intangible assets and create recurring benefits, are unique, and difficult to imitate. Such strategic assets can include intellectual property, customer relationships, proprietary business processes and algorithms, novel revenue streams, and brand value. Why focus on Company’s Strategic Assets? The definition […]
Jahani and Associates utilizes a proprietary Intangible Asset Methodology™ to help our clients identify, develop, and monetize their most valuable intangible assets. We recently led a Cornell Seminar on the same topic. Intangible assets take work and time to develop into the premium commanding, goodwill driving assets that maximize value in capital raises, M&As, and […]
Startups are at the mercy of investors when it comes to seeking large amounts of capital for scaling their business. The solution? Startups must identify how their intangible assets will be monetized in a respective market through intelligent investment banking analysis and services. Owners are in a better position to value their intangible assets and […]
M&A Insights: Use Power of Intangibles to Maximize Your Company Value M&A Insights: Two kinds of intangible assets In the world of investment banking, there are two kinds of intangible assets. The first is known as “identifiable” intangibles. These are things like patents, trademarks, copyrights, and customer relationships. In short, these are intangibles that GAAP […]
Customer Data: The Intangible Asset You Didn’t Know You Had Customer data is no longer just phone numbers, addresses, zip codes, and work phones. In the age of programmatic media buying, customer data is quantified and codified down to screen behavior, social behavior, geo-location, favorite foods, favorite vacation spots, and much more. The evolution of […]
The Hungry for Health Games: Aligning Strategy and Competitive Advantage Jahani & Associates analyzed over 200 M&A transactions and equity investments in digital health from 2013 to 2016. We mapped a selection of these companies onto a 4-quadrant plane to understand their natural differentiators. We considered both the scope of care delivery (for example an […]