Jahani and Associates utilizes a proprietary Intangible Asset Methodology™ to help our clients identify, develop, and monetize their most valuable intangible assets. We recently led a Cornell Seminar on the same topic.
Intangible assets take work and time to develop into the premium commanding, goodwill driving assets that maximize value in capital raises, M&As, and other scenarios. Think about a platform with above-average user time spent in the technology per day. Such an intangible asset will command a premium, but only if its identified and measured. Being able to measure this intangible asset (people spending more time in your platform than others) is work in and of itself. Some technological sophistication is required.
Developing the intangible asset takes the longest time out of the three steps:
- Part 1: Identifying Intangibles in Ad Tech M&A Value
- Part 2: Developing Intangibles in Ad Tech M&A Value
- Part 3: Monetizing Intangibles in Ad Tech M&A Value
Sticking with the same example of time spent on a platform per day. The theoretical firm in question must determine why users are spending more time on their platform, and then they must find ways to increase the user’s positive experience inside this intangible asset. Does the user want more videos? More pictures? Will the user share more on your platform when the colors are brighter? All these questions require testing. They require a rigorous process of engineering and business acumen.
Developing intangibles inside the IAM™ is done with consideration those that generate the highest premium. This is always determined as part of the preceding identify phase. These two phases build on each other to empower the third and final phase – monetize.
Monetizing intangibles is done through investment banking scenarios. This can be done when bringing a company to market for an M&A, when performing investor relations for publicly traded companies, when raising capital from VCs, or a variety of other scenarios. This is when J&A takes its powerful, data-driven story to command a premium in the market place.