Part 3: Monetizing Intangibles in Ad Tech M&A Value

July 16, 2018

Part 3: Monetizing Intangibles in Ad Tech M&A Value

In this article, we will briefly tell how to monetize intangibles. In the first two articles of this series, “Part I: Identifying Intangibles in Ad Tech M&A Value” and “Part 2: Developing Intangibles in Ad Tech M&A Value”, we specified how you, the business owner, can identify and develop your company’s most valuable intangible assets to […]

July 16, 2018

Part 2: Developing Intangibles in Ad Tech M&A Value

In this article, we will briefly explain how to develop intangibles. In our earlier article “Part 1: Identifying Intangibles in AdTech M&A Value”, we explored how you, as a business owner, can identify the intangible assets that make your company more valuable during the M&A process. After identification is complete, the next step is to […]

July 16, 2018

Part 1: Identifying Intangibles in Ad Tech M&A Value

Identifying intangibles is the first article in the series of articles about intangible assets. Part 2: Developing Intangibles in Ad Tech M&A Value > Part 3: Monetizing Intangibles in Ad Tech M&A Value > What makes your company special, unique, or valuable? As a business owner, you will be asked this question countless times when […]

August 31, 2017

Enhance Your Company’s Strategic Assets to Increase Value

What are Company’s Strategic Assets? Company’s Strategic Assets sit at the intersection of tangible and intangible assets and create recurring benefits, are unique, and difficult to imitate.  Such strategic assets can include intellectual property, customer relationships, proprietary business processes and algorithms, novel revenue streams, and brand value. Why focus on Company’s Strategic Assets? The definition […]

July 13, 2017

M&A Insights: Use the Power of Intangibles to Maximize Your Value

M&A Insights: Use Power of Intangibles to Maximize Your Company Value M&A Insights: Two kinds of intangible assets In the world of investment banking, there are two kinds of intangible assets. The first is known as “identifiable” intangibles. These are things like patents, trademarks, copyrights, and customer relationships. In short, these are intangibles that GAAP […]

July 12, 2017

The Intangible Asset You Didn’t Know You Had – Customer Data

Customer Data: The Intangible Asset You Didn’t Know You Had Customer data is no longer just phone numbers, addresses, zip codes, and work phones. In the age of programmatic media buying, customer data is quantified and codified down to screen behavior, social behavior, geo-location, favorite foods, favorite vacation spots, and much more. The evolution of […]

July 11, 2017

The Hungry for Health Games: Aligning Strategy and Competitive Advantage

The Hungry for Health Games: Aligning Strategy and Competitive Advantage Jahani & Associates analyzed over 200 M&A transactions and equity investments in digital health from 2013 to 2016. We mapped a selection of these companies onto a 4-quadrant plane to understand their natural differentiators. We considered both the scope of care delivery (for example an […]